Another Impossible Demand?

The demands from leadership have never been higher. The focus on performance is still there, but across many sectors the environment is more volatile and disruptive than it has ever been. Vision is no longer enough; a leader should instilhis or her team with a sense of purpose. Innovation used to belong at the start of a process, now it's continous. And, of course, as we shift away from patriarchal views of leadership as inherently masculine, we add emotional intelligence, empathy, intuition, social awareness and so on…

And now there's creativity, without which there will be no innovation (which, to an extent is the practical application of creativity). While innovation has many models and processes, creativity, which should generate the ideas that drive innovation, remains more enigmatic. How do you manage something so mysterious and 'fluffy'?Is there method to it? Is it simply down to the leader being creative, or is it about them leading the organisation's creativity, or both?