Campaign details

Brand: The Patrón Spirits Company
Brand: Patrón
Agency: Publicis Sapient
Country: United States

Campaign Summary

Patrón Cocktail Lab is the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop and voice-enabled platforms to serve up the perfect cocktail for you – it's like having your favorite bartender anywhere. This first-of-its-kind experience showcases the versatility of Patrón by using personal preferences, local trends and behavioral insights to deliver a list of cocktail recommendations that suit the mood or moment. Or simply "Ask Patrón" on Amazon Echo, Echo Show or Google Home to find exactly what you're looking for.

Patrón Cocktail Lab is continuously updated with new recipes by promoting seasonal campaigns that celebrate the bartenders who keep the drinks coming. It's now the digital epicenter for Patrón, using its data to drive future recipes, seasonal collections, and new initiatives. WIRED named Patrón one of the 10 Best Amazon Skills and it's the highest-rated skill on the Amazon Alexa platform. We've moved the needle on trade and consumer perception, driving awareness of Patrón as a versatile spirit through our Cocktail Lab efforts.

Marketing Context