The Times and The Sunday Times: Another busy year

The Times and The Sunday Times, a British national newspaper, increased its print and digital subscribers in the UK by launching a humorous ad about all the possible twists the year of news has to come.

Campaign details

Agency: Pulse Creative London

January is a vital sale period for The Times and The Sunday Times. The challenge, then, was to find innovative ways of bring new subscribers into the Times stable.

Strategy

The typical Times audience member relishes being absolutely in the know.

However, as news-cycles get faster and always-on lives prove more hectic, it can be easy to miss things.

Which is why for subscribers, The Times and The Sunday Times play the role of anxiety mitigators: providing information, insight and perspective to power conversations and help readers prepare for any professional or social...

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