Campaign details

Brand: BMW
Lead Agency: Jung von Matt AG
Region: EMEA

Strategy

Objective

All car manufacturers have optimized their websites for mobile use. Nevertheless they still are feeling like slow and complex constructs. That's why we designed and developed the all new BMW.com – a global content hub, which is just as dynamic as the cars that BMW produces.

Target Audience

Imagine you are one of the world's largest automotive players. Imagine you've got millions of satisfied customers in every corner of the globe. Now imagine you want to satisfy even more people. How do you excite people that aren't that interested in cars? Well, that's a challenge!

The best way to reach out to potential new car lovers is to listen to their needs and tell them the stories they actually want to hear. Data-driven, relevant and entertaining. We developed a main stage for just this purpose, a new home for the BMW brand: the all-new BMW.com.

Creative Strategy