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The secret financial lives of Americans – and the future of financial services

Gunny Scarfo and Ben Zeidler

WARC Webinars, December 2018

Topics

Download slides

Presented by:

Gunny Scarfo (Co-founder, Nonfiction Research)

Ben Zeidler (Co-founder, Nonfiction Research)

What else does this article talk about?

Money & finance
Cultural influences & values
Researching sensitive topics
Banks
Financial services (general)
United States

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WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.

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65,000+ articles covering the full spectrum of marketing communications.
Including over 12,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.

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