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The secret financial lives of Americans – and the future of financial services

Gunny Scarfo and Ben Zeidler

WARC Webinars, December 2018

Topics

Download slides

Presented by:

Gunny Scarfo (Co-founder, Nonfiction Research)

Ben Zeidler (Co-founder, Nonfiction Research)

What else does this article talk about?

Money & finance
Cultural influences & values
Researching sensitive topics
Banks
Financial services (general)
United States

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WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.

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65,000+ articles covering the full spectrum of marketing communications.
Including over 12,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
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