Agency: Harte Hanks
Objectives
ThinkGeek needed a marketing campaign that targeted consumers who were interested in the collectibles industry during the busy holiday season. This campaign had three main objectives:
Drive incremental sales in the face of mounting competition
Increase awareness of the ThinkGeek product line with the GameStop customer base (ThinkGeek had recently been acquired by GameStop around this time period)
Improve customer engagement with the ThinkGeek brand, so customers instantly thought of them as the premier online destination for unique collectibles going forward
Strategy
During discovery, we found that the client's customer up-sell practice consisted of single-channel...