Twitter: Making Paid Search real-time with the power of Tweets

Twitter, a social network, promoted itself as the best place to find news by launching a machine learning tool that creates ads in real-time according to the topic that is searched for.

Campaign details

Agency: Merkle | Periscopix

To position Twitter as the fastest place on the internet to find news, conversation and the major topics of the day - using paid search

Strategy

Using Twitter's unique platform, Merkle | Periscopix created the first bespoke automation tool to machine learning to create real time paid search ads on trending topics – to bring results to the top of Google results.

The initial strategy mapped out major events each calendar month, built out ads and keywords manually, and launched ads several days before the event.

Unique, cultural moments originate on Twitter and...

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