Weight Watchers: Turning Around a Four-Year Decline by Reading Between The Lies
In weight loss the questions are simple – "Why are 2 in 3 Aussie adults overweight when solutions are everywhere?" – but the answers are complicated. There is no silver bullet. Whether you're a weight loss consumer or marketer, it's only after accepting this that you end the yo-yoing of short-termism.
Accordingly, this is a story about purpose and the subsequent reversal of a four-year loss.
It's also about learning how to listen with your eyes. And this, we hope, will open yours a little wider.
From Empire to Irrelevance
For 50 years WW monopolised weight loss. Then suddenly, the category changed irreparably.
2011 signalled the end of an empire and the start of a relentless four-year decline averaging