Adstats: The business case for advertising

Uses a new report from Thinkbox, Ebiquity and Gain Theory to illustrate how advertising is a business investment that works.

A new report from Ebiquity and Gain Theory aims to provide industry benchmarks for what businesses can expect advertising to deliver. The main finding is that advertising is a business investment that works. The average ad campaign delivers a total profit ROI of £3.24. In the short term (three to six months), TV advertising is responsible for 62% of total ad-generated profit, at an average profit ROI of £1.73 for every pound spent. TV is followed by print (22%), online video (5%), radio (5%), out of home (3%) and online display (2%). In the long term (over three years), TV...

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