All experiences are not equal: How to build positive experiences for brand growth

Looks at the hot topic of customer experience and how it may be time to embrace brand experience, ensuring every brand encounter is building a distinctive and positive narrative for the brand.

Winning in the era of brand experience

This article is part of a series of articles on winning in the era of brand experience. Read more.

Introduction

Have you noticed a change in the discourse around brands?

For many years we have been talking about the brand story and bringing this to life. More recently the emphasis has been on customer experience (CX). This is not to say that “the story” is unimportant, but the focus is changing.

Chief marketing officers are becoming chief customer experience officers. These roles have a broader remit than simply communications. They might...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands