Best practice in media strategy for multiscreen viewing

Highlights three key learnings for best practice guidance in marrying channels in an integrated media strategy to maximise ad receptivity.

Media strategies for multiscreen viewing

This article is part of a series of articles on media strategies for multiscreen viewing. Read more.

Marrying a traditional medium such as TV with the often complex and fragmented world of online video and mobile is no easy task. As the pace of technological advancement continues to surge, we are increasingly seeing solutions to overcome some of these challenges. Even in a far-from-perfect world, however, with some astute audience insights and thoughtful planning, it is possible to design and build integrated media strategies which deliver against client objectives, while simultaneously appealing to...

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