Comparative advertising

An advertising lawyer shows how comparative advertising restrictions vary internationally and are changing in the UK.

Comparative Advertising

Brinsley Dresden, Lewis Silkin Solicitors, shows how comparative advertising restrictions vary internationally and are changing in the UK

Comparative advertising has never been easy. A plethora of laws and regulations have made it a challenge to refer to a competitors name or products in advertising in any medium. In recent years, however, the pendulum appeared to be swinging towards free speech and free competition, and therefore towards a greater acceptance of comparative advertising. But is it now swinging back again?

This article examines the seemingly liberalised approach to comparative advertising in the UK following the introduction of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands