Designing meaning for the Hajj journey

The Hajj pilgrimage to Mecca in Saudi Arabia is considered a pivotal moment in a Muslim’s life.

Smart approaches to occasion marketing

This article is part of a series of articles on smart approaches to occasion marketing. Read more.

Over 2.5 million Muslims visited Mecca in Saudi Arabia ahead of the annual Hajj pilgrimage in August this year. As long as one is fit and financially able, the pilgrimage is an obligatory act of worship that every Muslim is bound to enact at least once in his or her lifetime, believing that a duly completed Hajj will cleanse them of all their sins. It’s a very personal, human experience.

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