Creating a sports sponsorship framework
This article is part of a series of articles on creating a sports sponsorship framework. Read more.
Super Bowl 2020 has been and gone. Even we Europeans couldn’t escape the hype. We may not know the rules or teams – but we surely remember Janet Jackson being (accidentally?) exposed by Justin Timberlake.
And it’s not just about who performs during the halftime show. No other event puts sponsoring brands as firmly in the spotlight. Investors such as PepsiCo have to spend $5.25m for a 30-second commercial, which is estimated to be...