How neuroscience is advancing consumer insights

This article looks at how neuromarketing can now accurately and cost-effectively predict consumer intentions with no conscious bias in purchase decision influencers by using low-cost biometric and psychometric tools.

Neuromarketing

This article is part of a series of articles on neuroscience applied to marketing. Read more.

Adoption of neuromarketing is accelerating among brand owners and their agencies. It has shifted out of the laboratory – into the home and onto the streets via tablets and mobile devices. It has migrated from a rarefied, harder-core discipline to a more readily accessible capability.

The hurdles to its deployment are alleviated through newer, more scalable, online techniques, which are becoming increasingly dominant. The greater versatility of the online tools, such as implicit time response, is presenting examples of all kinds...

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