How to use data in an ethical way: Empower the consumer

The 2018 Facebook and Cambridge Analytica scandal demonstrated how the current data model is broken and how little control individuals have over data shared with third parties.

Data ethics

This article is part of a series of articles on data ethics. Read more.

Need to know

  • The 2018 Facebook and Cambridge Analytica scandal demonstrated how the current data model is broken and how little control individuals have over data shared with third parties
  • An online poll conducted in March 2019 among 2,122 U.S. adults showed 58% of respondents think the privacy threat has become a crisis and companies should be forced to change
  • The EU’s General Data Protection Regulation (GDPR) is helping rebalance who controls personal data, while the emerging Personal Data Economy...

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