Influencer marketing: beyond the hype
This article is part of a series of articles on influencer marketing. Read more.
India’s influencer market is evolving beyond Bollywood but there’s still a long way to go. Ana Thorsdottir, Head of Influencer Marketing Strategy at MediaCom, explains.
With a population of 1.3bn people you might expect India to make a lot of noise on social media however penetration of the internet and social platforms is perhaps lower than expected.
According to 2018 data from Pew Researchonly 25% of Indian adults use the internet, of that, 80% don’t use social...