Marketers must get a grip on privacy in 2019

Takes a deeper look into what privacy really means, what’s driving the data trend, and what marketers need to be doing in 2019 to make the most of the data protection opportunities in the UK.

Drivers of change in 2019

This article is part of a series of articles on drivers of change in 2019. Read more.

As we near the end of a year that saw data protection rise to become something debated in boardrooms and bars alike, privacy is set to remain a hot topic – this time with strategic rather than compliance objectives.

Compliance satisfies the letter of the law. Nothing wrong with that, however, while businesses may be meeting the terms of the GDPR through consent requests and tick boxes, many still don’t understand the fundamental shift in consumer...

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