Video: Mike McCann on customer experience and why it works

Mike McCann

Mike McCann, senior strategist at Publicis Sapient, answers key questions on the importance of measuring customer experience and the challenges marketers may face.

About the author

Mike McCannSenior Strategist, Publicis Sapient

Mike McCann is a Senior Strategist at Publicis Sapient where he leads brand experience strategy across a range of clients and verticals.

His career in marketing started in the early 2000s, spanning advertising and the evolution of digital experience in its many forms.

He also writes about how technology is shaping our culture, behaviour, and how brands need to evolve in this era of rapid change....

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