Yellow Pages:
a wellkept secret?
The directory medium just keeps on growing. Whether you take a 1, 10, 20, 30 or even 40year span to measure growth, the directory medium either comes out top of the class, or is up with the leaders. And in terms of sheer consistency of growth, it doesn't take much imagination to rate directories top of the heap.
The total amount of money spent on advertising is largely determined by economic factors. A lot more advertising money is spent in wealthy countries than is spent in poor countries, simply...