Art Series Hotels: Steal Banksy

The Art Series Hotels, an art themed hotel group in Melbourne, Australia, needed to ensure occupancy rates were up over summer.

Art Series Hotels: Steal Banksy

Entry Number: 245

Agency: Naked Communications

Advertiser: Art Series Hotels

Author: Adam Ferrier, Matt Houltham and Aliya Hasan

Total Campaign Expenditure:Under $500K

Strategic communications challenge

The Art Series Hotels are a group of luxury hotels in Australia, which house an array of sought-after artworks. Each hotel is dedicated to a famous Australian artist (Adam Cullen, Charles Blackman and John Olsen), where guests enjoy a multifaceted art themed experience.

The business segment makes up a large proportion of guests to the hotels, travelling interstate for short stays. This ensures great occupancy...

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