Campaign details
Agency: BMF
Executive Summary
Ruthless efficiencies drive the Aldi business model; it's how we achieve such low prices for our customers.
But Marketing is more than efficiency; it's the delicate balance between efficiency and effectiveness.
Marketing at Aldi plays the long game. Building long-term partnerships built on honesty, fairness, openness and mutually high expectations.
It may sound naive but our results speak for themselves. Aldi marketing is 51%1 more effective than rivals, despite being outspent 2:12 every year.
We're a marketing team that create the right structure, so creatively we have the freedom...