Campaign details
Advertiser: Bahay TuluyanBrand: Bahay TuluyanAgency: TBWA\Santiago Mangada PunoCountry: Philippines
Campaign Summary
1 out of 5 children in the Philippines are abused by adults they know and trust. Because of shame, more cases are unreported. We needed to break the silence through a radical and humanizing approach so the stories of abused children can be shared bravely. We told their stories through a film using actual illustrations by abused children, donated by Dr. Elspeth McInnes, a renowned Sociologist from University of South Australia for the benefit of Bahay Tuluyan (Shelter House)-...