Boysen: KNOxOUT Project – This is a tree

Boysen, the leading paint manufacturer in the Philippines, helped tackle air pollution in Manila by using a smog-eating paint to create painted murals throughout the city.

Campaign details

Advertiser: Pacific Paints PhilippinesBrand: BoysenAgency: TBWA\Santiago Mangada PunoCountry: Philippines

Campaign Summary

Manila is one of the world's most polluted cities, with air pollution levels well above the safety standards of the Philippine Clean Air Act. The city needs more trees to reduce air pollution. However, it takes more than ten years for one tree to become mature enough to clean the air and there is no more space for it. Boysen, the country's number one paint and staunch advocate of the environment created project EDSA in 2013 – giant air-cleaning artworks...

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