Campaign details
Brand: CitrixAgency: HavasCountry: USA
Marketing Context
Since the target audiences included everyone from business and IT decision makers, to tech millennials to F1 data junkies, it was crucial that we use language that appealed to their needs, while still encompassing the energy and innovation of the Red Bull Racing. From a strategic standpoint, Citrix wanted to leverage its technical expertise and emerge as a thought leader in the 'Future of Work' space. But since the phrase itself had become something of a buzzword, we needed to develop a message and platform that would...