Campaign details
Advertiser: Hornbach HoldingBrand: Hornbach BaumarktAgency: Heimat Werbeagentur GmbhCountry: Germany
Campaign Summary
For years, DIY superstore chain Hornbach has connected to their customers through a common passion: Creating greatness with your own bare hands. But how could they win over new DIY enthusiast? By making a groundbreaking step into an area where no DIY-brand had dared to go before: Design. Introducing: The Hornbach Werkstück Edition. Together with prestigious Danish designer Sigurd Larsen, Hornbach released a high-end design Lounge Chair that cannot simple be bought. You have to actually build it yourself. From...