Campaign details
Brand: LG ElectronicsAgency: Krema worldwideCountry: SOUTH KOREA
Marketing context
The ability of a television to consistently represent images across a range of viewing angle is getting more attention from experts as an important factor in determining the overall quality of the image. Although other LCD TVs claim the ability to produce billions of colors, viewers can only experience these benefits when they are seated directly in front of the TV center. This is because the colors, contrast and brightness of these displays may vary depending on the viewing position or the user's angle....