Mediacorp Pte Ltd: Letter to my son

Mediacorp, a group of commercial media companies, launched the Letter To My Son campaign in Singapore to raise awareness of dads' familial roles and encourage active fatherhood.

Campaign details

Brand: Mediacorp Pte LtdAgency: MEDIACORP PTE. LTD.Country: SINGAPORE

Marketing context

The campaign was launched with a media session which saw articles across the main media in Singapore. We also had a 360 campaign which went across TV, radio, print and digital. Letter to My Son was rolled out on Facebook, YouTube and on TV.

Campaign planning

The campaign was launched with a media session, which saw articles across the main media in Singapore. We also had a 360 campaign which went across TV, radio, print and digital. The campaign was planned to go...

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