Campaign details
Brand: Mediacorp Pte LtdAgency: MEDIACORP PTE. LTD.Country: SINGAPORE
Marketing context
The campaign was launched with a media session which saw articles across the main media in Singapore. We also had a 360 campaign which went across TV, radio, print and digital. Letter to My Son was rolled out on Facebook, YouTube and on TV.
Campaign planning
The campaign was launched with a media session, which saw articles across the main media in Singapore. We also had a 360 campaign which went across TV, radio, print and digital. The campaign was planned to go...