Oetztal Tourismus: Save Me - the ski pass that saves lives

This case study explores how Oetztal Tourismus, a range of hiking hotels in Austria, launched a ski pass in the local area of Soelden, which would be the first of its kind to have a built-in chip to make skiers locatable.

Campaign details

Brand/Sponsor: Ötztal Tourismus

Title: Save Me – the ski pass that saves lives

Campaign Cost: low-budget (under $100,000)

Campaign Scope: Local

Advertising Agency: Serviceplan/ Serviceplan Austria/ Serviceplan Health & Life

Product Type: Ötztal Tourism

Campaign Start: 12/20/2015

Campaign Ends: 12/31/2016

Campaign Ran: Sölden / Austria

Campaign Description: new product launch

Campaign Summary

Problem: Off-piste skiing and snowboarding are more popular than ever. But also dangerous. Every year more than 5.000 people worldwide are buried by avalanches. During the search for the victims every second counts. Unfortunately, smartphone detection...

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