OVK / PEVR (Parents of Road Victims): BlindMeters

Parents of Road Victims (PEVR), the Belgian road safety organisation, made an online platform to highlight the dangers of texting while driving.

Campaign details

Advertiser: OVK / PEVR (Parents of Road Victims)Brand: OVK / PEVR (Parents of Road Victims)Agency: HappinessCountry: Belgium

Campaign Summary

BlindMeters.com, a first of its kind platform that gives everybody concrete insight in how many meters they exactly miss when texting and driving. BlindMeters.comis geo-located and turns Google Maps into a text editor, allowing you to type on any road. A custom-made font stretches to the exact number of meters you miss when texting and driving, taking into account the speed limitation and geometry data of the specific road...

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