Penny-Markt: Christmas doesn't need much. Only love.

Penny Markt, the German discount supermarket chain, used a short film to celebrate love during Christmas time in Germany.

Campaign details

Advertiser: PennyBrand:  Penny-Markt Agency: Serviceplan GermanyCountry: Germany

Campaign Summary

Christmas is the festival of love. Nevertheless, it is often about expensive gifts that many people cannot afford: Among our customers, 44 % have to count every cent. We know the living conditions of our customers and did not want to put more pressure on them at Christmas. Instead, we reminded them of something they already have. The most valuable gift ever: love. Christmas doesn't need much. Only love. Lovingly handcrafted, our partly real-shot, partly 3D animated film tells the story of a...

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