Campaign details
Advertiser: Tim HortonsBrand: Tim HortonsAgency: Zulu Alpha KiloCountry: Canada
Campaign Summary
We were tasked with creating a campaign that demonstrated that Tim Hortons' love for ice hockey was as passionate as the most hardened hockey fan to reinforce our credentials as a champion of hockey in Canada. The core of our idea centred on the one and only hockey team in Kenya. They're called the Ice Lions and they consider themselves the pioneers of ice hockey in Kenya. But they have no one to play. Our idea was to bring them...