Tim Hortons: The Away Game

Tim Hortons, the Canadian quick service restaurant, invited a Kenyan ice hockey team to Canada for a game to increase engagement with Canadians.

Campaign details

Advertiser: Tim HortonsBrand: Tim HortonsAgency: Zulu Alpha KiloCountry: Canada

Campaign Summary

We were tasked with creating a campaign that demonstrated that Tim Hortons' love for ice hockey was as passionate as the most hardened hockey fan to reinforce our credentials as a champion of hockey in Canada. The core of our idea centred on the one and only hockey team in Kenya. They're called the Ice Lions and they consider themselves the pioneers of ice hockey in Kenya. But they have no one to play. Our idea was to bring them...

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