Campaign details
Advertiser: Vangardist MediaBrand: VangardistAgency: Serviceplan GermanyCountry: Germany
Campaign Summary
Eighty years ago, gay people were taken to concentration camps and marked with a Pink Triangle as a sign of their homosexuality. Today, gay people are still persecuted in over 70 countries and even taken to concentration camps. That is why Progressive Men's Magazine Vangardist reclaimed this symbol and made it the core of an integrated multi-channel campaign – turning the Pink Triangle from a symbol of death into a window of hope. We brought the symbol to TV, a special print...