Whirlpool Canada: Sama's Lunchbox

Whirlpool Canada, a leading marketer and supplier of home appliances, launched the Sama's Lunchbox campaign in Canada to bring the community together.

Campaign details

Brand: Whirlpool CanadaAgency: Zulu Alpha KiloCountry: CANADA

Marketing context

In a sea of sameness, we needed to break through the clutter in the appliance industry. It is almost entirely functional and feature driven. We needed to create an emotional connection to drive differentiation and purchase consideration. We knew that the quiet pride Canadians have in their country would grow louder as we celebrated Canada's 150th anniversary in 2017.While other nations care most about their history and culture, Canadians care most about their values. With it being our sesquicentennial birthday, we were primed...

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