For more than a decade, computer technology leader Dell has been on the digital and social media forefront: it was an early pioneer in social listening; has run a successful corporate blog, Direct2Dell, since the mid-2000s; and encourages employees to share information about the company across social media platforms. Importantly, since 2011, it has also offered a voluntary training program on social media to its entire workforce.
In today's fast-paced world, where many employees get their news through their Facebook or Twitter feeds, internal social media efforts are essential, says Kristen Garvey, senior director of internal communications at Dell. She...