Engaging the powerhouse US Hispanic online shopper

A data-fueled look at how US Hispanics are a valuable demographic and what they look for during the online retail path to purchase.

There's no denying U.S. Hispanics are an economic powerhouse. According to the Selig Center for Economic Growth, Hispanics in the U.S. represent more than $1.4 trillion in annual spending power.

Amazon jumped on this opportunity last year by launching a Spanish-language version of its site to engage the avid Hispanic online shopper. However, few companies are targeting this lucrative audience in the e-commerce space, even though Hispanics spent $14 billion online in Q1 2018, representing 15 percent of total online spending, according to the data research firm the NPD Group. This represents a huge opportunity for brands and retailers to...

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