Marketing and media have become complex and messy.
Chief marketing officers have to contend with fragmentation, an increasing number of different players providing technology platforms and solutions, and a whole new lexicon of marketing technology terms.
The job of the CMO is surely the most disparate and all-encompassing in the C-suite. There are many different components jostling for limited attention, from creative to data to tech to analytics to customer experience to media. CMOs are at the forefront of digital transformation for brands — often leading the development of new customer experiences — yet they can feel like they're playing...