The value of rewarded video ads

In the age of ad blocking and skipping, there are many ways in which marketers can reach consumers via rewarded video ads.

Once in a lucky while, players of the mobile game Clickpocalypse llare offered a menu of options to give them a performance boost, ranging from "double potion lengths" to "nice boss monster joins your party." All they have to do to, the game explains, is watch a "super interesting and fun advertisement" to receive one of the rewards.

"I thought that would be a fun way to do it," says Jim Hayes, a hobbyist game developer who created Clickpocalypse."It also opens up the possibility for them to choose to get all of the bonuses and watch...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands