Trust your intelligence: Solid data analysis helps the C-suite wrap its arms around social media

Explains how the increase in spending on social media marketing has led to an extensive amount of data and intelligence about how consumers interact with their brands and messaging.

Marketers, especially those with a significant presence on social media, now have almost an embarrassment of riches when it comes to data and intelligence about how consumers interact with their brands and messaging.

Instead of repeatedly interrupting audiences' conversations with their own messages, brands can use social listening platforms and other forms of data to better understand the things that interest their targets, and then craft content that adds to the conversation in relevant ways.

"Today's social listening and search data are yesterday's demographic studies, but they're better because they capture people in their most natural environment doing what they...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands