The nose knows. As brands look to make the customer experience in physical locations something that simply can't be duplicated online, they are increasingly developing scent marketing programs to appeal to the powerfully influential sense of smell.
"Branding itself is such a sensory experience, with colors, sounds, textures, and emotions all coming into consideration," says Farah Abassi, founder of the scent branding company Aroma360. "Scent marketing takes the sense of smell to create and add to that experience. It's just one of those elements that ties everything together."
While scent marketing can be as simple as spraying a fragrance on...