Winning by a nose

Explains how brands are increasingly developing scent marketing programs to appeal to the powerfully influential sense of smell.

The nose knows. As brands look to make the customer experience in physical locations something that simply can't be duplicated online, they are increasingly developing scent marketing programs to appeal to the powerfully influential sense of smell.

"Branding itself is such a sensory experience, with colors, sounds, textures, and emotions all coming into consideration," says Farah Abassi, founder of the scent branding company Aroma360. "Scent marketing takes the sense of smell to create and add to that experience. It's just one of those elements that ties everything together."

While scent marketing can be as simple as spraying a fragrance on...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands