ALDI Australia: Only the Brave: How ALDI embraced haters to convert thousands
Only the brave
How Aldi's 'Supermarket Switch Challenge' embraced Haters to convert thousands
ALDI is a supermarket of oxymorons
It's a grocery meets variety store, a place where buying milk and bread with a side of unicycle is not unheard of.
It's a place that incites love and hate in almost equal measure:
"I JUST LOVE IT, WHAT WOULD WE DO WITHOUT IT"
"I JUST CAN'T HELP BUT TELL PEOPLE ABOUT THE PRICES... I BRAG ABOUT HOW MUCH I SAVE... I TELL MY SISTER-IN-LAW, YOU DON'T KNOW WHAT YOU'RE MISSING OUT ON"
"IT'S FOR CHEAPSKATES. I'M SORRY BUT IT IS"