CrownBet: How Planning Kicked Goals On The Toughest Playing Field InAdvertising

This case study details how CrownBet, an online betting platform, encouraged people in the Australian market to bet on US NBA games.

CrownBet: How Planning Kicked Goals On The Toughest Playing Field In Advertising

AnalogFolk Sydney

Summary

Betting has consummated its marriage with sports broadcasting to become as much a part of the action as the meat pie to your beer. It's a loud, crowded arena where bookmakers attempt to wrestle market share away from one another in a mass of parallel comms.

This is a market focused on driving people to love betting, rather than getting them to love sport.However, our research showed that punters are actually more passionate about sports than they are about betting. To find growth,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands