How software Innovation helped lift the veil on insurance to justify the value of NRMA Home Insurance
Judge's cheat sheet
This is the story of how we reframe the value of what an insurance brand can offer. We built a tool of genuine utility that demonstrated the NRMA Insurance core purpose, to make the world a safer place.
As most people infrequently make claims, home insurance is a product that some struggle to see value in.
In a category of, low interest and low understanding price comparison sites have grown dramatically, encouraging customers to make a decision on price rather than quality of cover. NRMA Insurance, a premium brand, were struggling to justify their price premium.
By developing a piece of software that allowed people to better understand their risk, we were able to increase consideration levels and demonstrate the additional value NRMA Insurance offers.