Victorian Responsible Gambling Foundation: 100 day challenge

Danish Chan
McCann Melbourne

Victoria has a gambling problem.

In Victoria, access to gambling has never been easier. Technology has made it possible (even normal) to gamble anywhere, anytime, on a range of devices either at home, at work or on the move. The ease of access to gambling has had a significant impact on those most vulnerable to gambling problems.

In Victoria, there are an estimated 30,000 problem gamblers.

The Victorian Responsible Gambling Foundation (VRGF) is a new statutory authority created to help combat the increasing impact of problem gambling. Their role is to increase awareness about this growing issue in Victoria and provide treatment services both off and online for gamblers who need help.

Problem Gamblers are suffering in silence.

The alarming truth is that less than 10% of problem gamblers ever seek formal help. In Australia, problem gambling is not well understood by the community in the way alcohol or substance addiction is. Ultimately, it is no surprise that whilst many more problem gamblers would like help, this lack of understanding and sympathy has created an environment where they feel embarrassed about their illness and for the most part suffer in silence.

The Challenge.