Absolut: Laying Bare the Best Dressed Brand Advertising

Absolut, a brand of vodka, created a viral video of its naked employees to rebuild trust in the brand in the US.

Campaign details

Brand: AbsolutClient: Absolut CompanyAgency: Bartle Bogle Hegarty

Executive Summary

What do you do when your iconic style, the thing that has propelled you to fame and success for decades, is no longer en vogue? But more than this, what if that style is seeing you grouped in with the wrong crowd, a crowd who don't share anywhere near the same high standards as you?

Well, you're left with no choice but to take off your fabulous clothes, darling, and you show the world who you really are.

This is the story of Absolut...

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