Campaign details
Brand: National Counter Terrorism PoliceClient: Police Federation of EnglandAgency: AMV BBDO
Summary
The difference between success and failure in foiling a terrorist plot can hinge on a seemingly innocuous fragment of information that crystallises otherwise random events into a detectable threat.
Counter Terrorism Policing came to us with a challenge - how to encourage a public who don't perceive the threat of terrorism to be an immediate part of their lives to feed these vital nuggets of information into the counter terrorism machine.
We learned about the realities of the terror threat, spoke...