Campaign details
Brand: British Red CrossClient: British Red Cross Agency: Creature of London
The power of Kindness
Summary
This is the story of a search for unity, and the ability of an inarguable truth to provide it.
A story that begins shortly after the Brexit vote, and continues through a 2017 summer that will be remembered for the attacks in Westminster, London Bridge and Manchester, and the Grenfell fire.
And - honestly - this is a story that is yet to reach its ending.
Yet, set against a context of division, diversity of opinion and significant crisis, this...