British Red Cross: The Power of Kindness

British Red Cross, a charity, articulated the value exchange it can offer its audience to spark the Power of Kindness movement in he UK.

Campaign details

Brand: British Red CrossClient: British Red Cross Agency: Creature of London

The power of Kindness

Summary

This is the story of a search for unity, and the ability of an inarguable truth to provide it.

A story that begins shortly after the Brexit vote, and continues through a 2017 summer that will be remembered for the attacks in Westminster, London Bridge and Manchester, and the Grenfell fire.

And - honestly - this is a story that is yet to reach its ending.

Yet, set against a context of division, diversity of opinion and significant crisis, this...

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