Campaign details
Brand: Colombian Ministry of Technology & CommunicationClient: Colombian Ministry of Technology & CommunicationAgency: MullenLowe SSP3
Executive Summary
This is a very different Innovation story.
In a world obsessed with moving forward and embracing the latest technology, we looked back. We harnessed the power of "old technology" to open access to "new technology" for people living in Colombia's remotest and poorest parts, for the first time ever.
This is the story of how we developed 'My Line' for Colombia's Ministry of Information and Communications Technology.
My Line allows legacy phone users to ask Google...