Colombian Ministry of Information and Communications Technology: My Line

The Colombian Ministry of Communications & Technology, the national executive ministry of the Government of Colombia, launched a project that enabled even the most rural parts of Columbia to have access to information on the internet.

Campaign details

Brand: Colombian Ministry of Technology & CommunicationClient: Colombian Ministry of Technology & CommunicationAgency: MullenLowe SSP3

Executive Summary

This is a very different Innovation story.

In a world obsessed with moving forward and embracing the latest technology, we looked back. We harnessed the power of "old technology" to open access to "new technology" for people living in Colombia's remotest and poorest parts, for the first time ever.

This is the story of how we developed 'My Line' for Colombia's Ministry of Information and Communications Technology.

My Line allows legacy phone users to ask Google...

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