GAME: The biggest 2014 Christmas Campaign that you've probably never heard of
Tim Mitchell and Ryan Delehanty
Campaign details
Client: GAMEAgency: 101Brand: GAME
Summary
This is a story of outrageous influence.
Of how a game about Christmas shopping for the retailer GAME, became the biggest Christmas campaign you've probably never heard of.
First, we re-framed GAME's role from being a shop that sold games, to a community of gamers.
Next we gave them a rallying cry: 'We are gamers', galvanising the business to see things through gamers' eyes.
Then we tackled their peak...